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“Leave a footprint behind,” says Rashi Mehta of Equos Design Studio.

January 11, 2011

She is an entrepreneur, who never loses heart. Rashi Mehta, Batch 08, participant of the Start Your Business (SYB) program from SP Jain, refuses to let anyone dissuade her from her ideas. Her own entrepreneurial mantra is, “Never be afraid to think big. When we build, let us think that we build forever. Don’t ever stop learning. The day you stop, your organization dies.” She was a costume designer for films and television shows for 2 years before she started her own business. She is a qualified fashion designer.

Prior to her course at SYB, Rashi already had a business of manufacturing, exporting and designing of corporate apparel and gifting. Her venture now takes this concept further by specially catering to the branding and promotional needs of clients. Her company, which goes by the brand name Equos Design Studio, is a young and energetic one, incorporated with the sole intention of offering clients whatever they need for their promotions. “This strong intention is backed by quick response, smart suggestions, prompt service and best prices. And all this is possible because of effective and talented managerial staff,” says Rashi about her USP.                                                                              

Equos Design Studio also makes it simpler for the client to choose, by not offering too many options and confusing them. “We suggest the best products that suit a company’s image and go well with the budget. With in-house engineering, manufacturing and imprinting facilities, we are always in the forefront with quality and design,” adds Rashi.

Equos provides customized merchandise like t-shirts, caps, bags and school uniforms. Medical wear, blazers, suits, staff uniforms, hospitality uniforms, key chains, coasters, sipper bottles, lanyards, pens, trophies, mementos and other gift articles are also designed and manufactured by Rashi’s firm. Equos prides itself on the use of various printing and embroidery techniques, making the product more durable, feasible and attra ctive. Equos also provides competitive rates and timely deliveries, a feature they pride themselves on.

In a short span of time, Equos has already bagged an esteemed clientele. “We are the official manufacturers for the merchandise of the AFL (Australian football league) and have also designed corporate wear for the Rajasthan Royals team at the IPL launch and for Bollywood celebrity Shilpa Shetty,” says Rashi.

The SYB Program was undoubtedly beneficial to Rashi in many ways. The course provided her with a lot of insights on entrepreneurship. What’s more, it also enhanced some skills needed for the same. “My finances have got stronger. It has enhanced my leadership skills, creativity and an extreme desire to succeed in my own business. Starting one’s own venture is never an easy task, but a formal training has taught me the nuances of the journey,” states Rashi.

This confidence acquired from the course and her success in her own enterprise, show in her general approach toward entrepreneurship. Her message for all start-ups is “Don’t lose heart when people tell you your idea won’t work. Energize yourself by drawing energy from people and ideas around you. Being an entrepreneur is like being immortal, because you leave a footprint behind. So go for it!” she concludes.


7 Comments leave one →
  1. Amit Desai permalink
    January 11, 2011 7:12 am

    wow never knew that a course can help in such a way

    • Rashi Mehta permalink
      January 14, 2011 11:16 am

      Trust me it can. Experience teaches us in its own way.But a formal training takes it to another level.

    • January 15, 2011 4:48 am

      Hi Rashi, Thanks for sharing your experience.

      • Rashi Mehta permalink
        January 17, 2011 7:59 am

        thank you for all your appreciation.It is very encouraging !

  2. Neha Singn Thakur permalink
    January 14, 2011 5:39 pm

    Proud of you Girl….way to go! Follow your dreams and see where you end up! 🙂

    • January 15, 2011 4:49 am

      Hi Neha, Thanks for your comment. That’s true if one follows his/her dreams, the result will surely be good.

    • Rashi Mehta permalink
      January 17, 2011 7:58 am

      thanks manu. Dream Big and get Big 🙂

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